Cannabis brands are carving out a growing presence in the motorcycle rally world, showing up not just at racetracks but at campgrounds, vendor rows, charity rides, and multi-day moto festivals across the country. As more riders embrace cannabis for wellness, creativity, and community, these brands are finding natural alignment with the culture of freedom and open-road exploration.
One of the most recognizable companies to embrace the rally scene is Weedmaps, the cannabis discovery and technology platform known for connecting consumers to dispensaries and delivery services. Weedmaps has supported moto culture for years, backing freestyle motocross riders and sponsoring moto-focused events where large rider audiences gather. Their presence at shows and rallies—complete with branded photo ops, rider meet-ups, and on-site education—positions them as an early bridge between cannabis culture and motorcycle events.
CBD wellness brands have become especially visible at large-scale rallies and touring-style events. cbdMD, a leader in hemp-derived CBD products, frequently activates at motorsports gatherings and outdoor festivals where riders look for recovery tools after long miles on the road. Their product demonstrations, educational booths, and rider outreach align well with the wellness-focused movement inside motorcycle culture.
Another brand making its mark at rallies is Medterra, which continues to partner with action-sports and touring events that attract riders seeking pain relief and post-ride recovery. Medterra’s presence at vendor villages, charity rides, and regional moto expos allows the company to connect with a consumer base that is active, adventurous, and increasingly open to plant-based wellness. Their education-driven approach and product transparency have helped them build credibility among riders who prefer natural recovery solutions.
Smaller independent brands are also embracing the grassroots energy of local and regional bike rallies. At Kustom Kulture Fest in Brooklyn—a festival known for its blend of custom motorcycles, tattoo culture, and live entertainment—Van Brunt Cannabis has appeared as a vendor with handcrafted edibles and community-oriented cannabis programming. Events like these showcase how cannabis brands can authentically integrate into rider culture through creativity, artistry, and shared community values. More information about the festival is available at kustomkulturefest.com, while Van Brunt’s craft-focused product updates live on Instagram at instagram.com/van.brunt.nyc.
Even early pioneers like Hemp American Media Group recognized the cultural overlap between riders and cannabis consumers. The company supported bike-focused promotions and partnerships long before cannabis advertising was mainstream, helping illustrate how these industries could collaborate around shared values such as independence, resilience, and community.
Across the country, cannabis brands are discovering that motorcycle rallies offer something no typical expo can: authentic, loyal communities built around passion, adventure, and the open road. As stigma fades and regulations evolve, the partnership between cannabis culture and motorcycle events is only expected to grow—bringing more education, wellness, and brand creativity to the rally experience.